Bi-silque Brands Working to Captivate the Middle Eastern Market at Paperworld Middle East 2019

2019-03-11

Paperworld Middle East theme “More than Paper” fits Bi-silque brands like a glove. That is why we are hoping to fascinate the Middle Eastern market with brands that have been helping people communicate for 40 years, evolving along with people’s needs and market trends.

This year’s edition, we are mixing sustainable “green” products with specialised visual communication tools, technology and premium workspace design solutions. From 18 to 20 March in Dubai, we intend to present to the trade show visitors how we improved and diversified our solutions and assortments in these 40 years of experience.

40 years anniversary Helping People communicate Bi-silque

Even though we are already a recognised global market leader – with distinctions like European Office Products 2018 Vendor of the Year Award - and a European top manufacturer already widely recognised in our focus markets (USA, UK, France and Germany), the Middle Eastern market is truly interesting for us to expand. Particularly for being a market that really appreciates quality, high-standard materials, performance and design.

 

Debuting Premium Workspace Design Solutions in Dubai

That is why it is also the perfect region to launch our premium brand ARCHYI.  Grabbing this opportunity is only logical because we know how much the Middle Eastern market truly appreciates high-quality, premium design solutions and this trade show has been growing its offer beyond paper, beyond boards, exhibiting innovative and collaborative office solutions.

 The Glass Writing Board DOURO and the Mobile Easel DOURO will be the two solutions available for visitors to explore and experience in loco. DOURO collection was considered the most suitable solutions to highlight the brand’s purpose, mission, values and strengths, due to its sublime lines, high-end materials and exquisite performance. Combining superb glass writing surface with profile layered wood details that tend to reflect the magnificent design of the famous ancient terraced vineyard slopes of the Douro Valley; this collection visibly combines aesthetics with functionality and durability. 

 

Honoring our Origins with New Products

The launching of Bi-silque’s new “entry level” boards range, AYDA and the inclusion of Earth selected products in the trade show Green Room are other news worthy highlighting.

AYDA boards were designed to be smart, cost-effective solutions, suitable for high-performance and professional use with a sleek minimalist aesthetic capable of fitting any modern office environment. As we are sure AYDA will be our next best-seller, we named it to pay tribute to one of our founders and to her vital contribution for the company’s extraordinary growth in these last four decades.

Together for a Sustainable Future also in the Middle East Earth Collection

Together for a Sustainable Future also in the Middle East

The exhibition in the Green Room will allow visitors to get to know more about Bi-Silque’s Earth range and discover its Cradle to Cradle Certified™ products. Bi-silque is particularly proud to have selected products from Earth Collection highlighted among several eco-friendly and innovative office supplies, because it shows us our focus and commitment towards sustainability is starting to make a difference. As our Earth range grows in awareness and preference, we are helping others fulfill their own sustainability commitment.

After Paperworld Frankfurt’s success in January, where our brands’ segmented solutions truly stood out, we are now working towards the participation in another relevant trade show organised by Messe Frankfurt. Even though our stand is smaller, our team’s motivation and willingness to present our value propositions and to grab all business opportunities are huge.

Several special promotions and offer packages will also be available for those who decide to invest in a profitable business partnership with us during the event.

 

Paperworld Middle East had its first edition in 2010, and it has been growing visibly year over year, bringing together world-renowned brands, regional players and promising innovators for an exciting three-day showcase. It connects leading manufacturers and suppliers, discovers the latest trends, and canvas an exciting variety of creative solutions for marketing and office needs. That is why we ought to participate and why you should not miss the opportunity to visit it.

The Bi-silque team hopes to see you there. So if you are planning to be near Dubai 1 week from now, get in touch and ask us for your ticket.