10 Tips to Improve Your Industry's Culture with Visual Communication

2022-02-24

People are the lifeblood of your organisation, and the way you treat them is the way they’ll treat your clients. A company that makes its workers feel good about themselves will retain them and become more profitable. Leaders must take care of their employees to keep them satisfied, healthy, and safe. It’s on them to set a good example and make sure others follow suit.

It’s important to maintain a culture of continuous improvement when it comes to your safety performance. Especially if the current approach is far too narrow, and it sacrifices the health and well-being of employees for the sake of profits. Everyone deserves to feel safe at work, and that can be accomplished by creating a work environment with holistic safety measures in place for every worker. Everyone must feel like they are part of the same team, or else nothing will change.

Do you want a culture of safety that's based on fear, compliance, and checklists, or one that's deeply rooted in the principles of behaviour-based safety? How about a culture that starts from the top down, with exemplary leadership that sets a high bar? One where employees are empowered to make informed decisions based on their knowledge and resources?

Industry workers aligned and in good spirits

Here are 10 pointers on how to improve your business culture by using Visual Communication products:

1. Go for a head-on approach

Visuals don’t just make your messages more attractive; they make them clearer, more memorable, and more persuasive. Focus on key areas to address and then create the appropriate imagery that will get your point across.

For instance, if there is one piece of equipment that everyone uses yet never returns to its correct place after use, it may be time to put up a sign. This isn’t to scold your staff or seem overbearing but to remind them of the need to return items to storage. The message should be clear and concise, repeated often, and visible (ideally at the point of use).

It's much easier to get your message understood by being direct—you'll be able to avoid lengthy explanations and you'll make a better impression. It definitely beats repeating yourself over and over again.

 

2. Be adaptable

In today's ever-changing business landscape, it is important to have a communication plan that can adjust to new and challenging conditions. Visual solutions make this possible, as they offer a broad range of capabilities with an extremely high degree of flexibility.

A notice board serves its purpose when it comes to letting staff know about an upcoming maintenance round that will be conducted by a third-party contractor, for example. By providing a visual reminder of what your staff needs to do to stay and work safely, you will enable them to focus on productivity.

Bi-Office Ultrabrite Cork Notice Board on a factory hallway

3. Increase engagement

A picture is worth a thousand words. Posting visual reminders of company policies and practices in visually accessible areas will help you communicate your message to employees more effectively than emails or oral communication alone.

If you’re looking to cut down on wasted materials, a magnetic display case is a great way to hold up reminders that will keep your employees focused on the goal. A simple pie chart can help them see the progress of your company’s waste efforts at a glance. Your whole team’s eyes will be focused on that same goal.

 

4. Maintain your presence

No one wants their boss to be looking over their shoulder all day, every day. When a supervisor is often checking up on an employee, it can drastically affect that employee's morale and productivity.

A stand snap display is a great option to maintain the presence of your message without having to physically be there. Why not showcase information for everyone to see? By doing this, you'll be sharing it with all parties without direct involvement. Place appropriate signs at key areas to provide an effective yet discreet reminder to all staff of the need to abide by best practices.

 

5. Pass information swiftly

Productivity is all about achieving your goals by getting the most out of your workers while they’re on the job. The more efficiently you deliver information and directives, the better your output will be.

The speed at which your brain can process visual information makes visuals great timesavers. Good examples are posting all shift changes on a large magnetic whiteboard so that the changes aren't spread through rumour, and the staff doesn’t lose focus on their duties.

 

6. Feature company achievements

A company is only productive when all of its members are pulling in the same direction. But you can't just put up a sign and expect employees to work together. It takes a lot more than signs to get people to work well together.

It is often helpful for workers to see how the company is doing, and for managers to share their stats with the employees. Notice boards in the lunchrooms and on the working floor are great places to do this. With good motivation, you will be amazed at how much workers will produce.

 

7. Nurture team spirit

Team spirit is the driving force behind any successful business. Visual communication can help everybody feel an integral part of a company while also accomplishing more.

To promote teamwork and improve communication, why not consider putting poster displays in each section? They're perfect for posting on the jobs that need to get done ASAP and to keep people informed about what's going on with the company, who's doing what, and so on.

Bi-Office Display Snap on a factory with a business chart

8. Stay consistent

A consistent message will keep your workforce focused and productive. Constant behaviour leads to high-level performance wherever you are working, from a giant corporation to a small business.

Display cases, signage, and other visual communication products are all in a line of succession when it comes to communicating your message; with these items, you can get your point across clearly.

 

9. Provide a collective experience

Visual communication products allow you to convey the same information over a broad expanse of time. A communal notice board is a classic example of displaying communications simultaneously to many individuals over a working day.

Choose your locations wisely. Make them public. If all else fails, make them visible to the people who need to see them every day.

 

10. Highlight safety

A subject as important as safety can't be missed. Safety-related visual communication makes employees focus on the need to work safely and carefully by reminding them of regulations and best practices.

Tackling health and safety with a light-hearted approach can make information easier to understand and therefore more memorable. A great way to achieve this is by conveying interesting statistics on a display case.

Bi-Office Industrial Ultrabrite Display Case on a factory with Health and Safety information

Our 10 Tips have shed light on the power of Visual Communications products and how they can transform the way business is done. Whether you add our products to your own business or utilize them as a resource for another company, we’re thrilled to be able to help make your world safer, more productive, and less stressful.